Judging a Book By Its Cover

If the cover has a handsome hero with a sweet-faced young beauty, will the story be more enticing to some readers?  In her article for the New York Times – To Lure Twilight Teenagers, Classic Books Get Bold Looks - Julie Bosman reports on the trend to change the covers of those classics in the public domain.   With updated outfits designed by a fashion illustrator, familiar characters from Jane Austen, Charlotte Bronte, and even Bram Stoker are modernized and sometimes lose a few years in their new cover portraits.

Some teens have rejected the marketing…

“A display of repackaged classics did not sell well (in San Francisco)…the store’s owner {said} ‘Kids don’t want to feel like they’re being manipulated.’”

The books are doing well in the adult section with traditional covers.

When I was required to read Austen in high school, her books did not have the same appeal as when I read them as an adult.  How about you?

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